EEMS – On Both Sides Of The Atlantic

Thursday March 15 2007 will, in due course, see EEMS (Energy Efficient Motorsport - a Motorsport Development UK programme funded by the DTI and regional development agencies) related activities on both sides of the Atlantic – at Silverstone and Sebring.

First off was the unveiling of the Barwell Motorsport Aston Martin DBRS9, at the British GT media day at Silverstone. Barwell Motorsport, with former British GT Champion Jonathan Cocker, are the first team to be accepted as an EEMS Campaign Partner, signing up to a six point charter of actions demonstrating their commitment to energy efficiency.

The EEMS Campaign Partner certificate was presented to Mark Lemmer, Managing Director of Barwell Motorsport, by Alan Mercer, EEMS Programme Manager.

"When we first talked with Barwell, we could see a team which would demonstrate energy efficient motorsport both on and off the track,” said Alan Mercer. “Barwell is the first team to convert a high performance sports car to compete on bioethanol E85 blend. The British GT3 championship is new to EEMS and we are delighted to recognise their efforts and to welcome the team as one of our first EEMS Campaign Partners. This is a project we will be hearing a lot about during the season, as EEMS works with Barwell to promote the benefits of sustainable motorsport."

“Everyone at Barwell Motorsport takes the environmental issues that we are facing very seriously,” said Mark Lemmer. “Developing the Bio-Ethanol Aston Martin DBRS9 and becoming an EEMS Campaign Partner are important steps towards tackling these issues."

The Campaign Partner initiative is open to all organisations in motorsport: suppliers, race teams, championship organisers, regulators and circuits. More organisations will be endorsed as Campaign Partners in the next few weeks. EEMS is one of five programmes sponsored by Motorsport Development UK to sustain and develop the UK's world-leading motorsport sector with direct funding from the DTI and four regional development agencies.

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